Effective date: 12/5/2025 (last updated October 29, 2026)
Entity: Aesthetica Hair Restoration
Website: AestheticaHair.com
Headquarters: 2500 N Mayfair Rd #630
Wauwatosa, WI 53226
Phone: 414-801-3668
This policy explains how we collect, use, and protect your personal information when you interact with our website. This includes information collected through our contact forms, advertising campaigns, and photo upload features. It does not govern protected health information (PHI) used for treatment or medical purposes. For PHI, please refer to our HIPAA Notice of Privacy Practices (available at our office or upon request).
1) Information We Collect
- a) Information you provide directly
We collect personal details when you:
• Submit a contact or consultation form
• Request a quote or callback
• Upload photos of your hair for review
• Communicate with us via phone, email, or chat
Examples include:
• Name, email, phone number
• City/state or ZIP code
• Preferred procedure or area of interest
• Uploaded photos of your hair/scalp (optional)
📸 Photos submitted are used only for internal consultation purposes and are not shared publicly. They are stored securely and added to your patient record if you pursue care.
- b) Information collected automatically
We may collect:
• IP address, browser type, and device info
• Pages visited and time on site
• Referring website or ad click source
We use cookies, pixels, and similar tools to improve performance and measure advertising effectiveness. See Section 4 below.
- c) Information from advertising platforms
If you click on a Google or other online ad, we may collect:
• Which ad you clicked
• Which page you visited after the ad
• General location (city-level) and device type
This helps us analyze campaign performance and improve our services.
2) How We Use Your Information
We use your information to:
• Respond to contact and consultation requests
• Evaluate your hair restoration goals and treatment interest
• Schedule appointments or follow-up calls
• Improve our website and advertising effectiveness
• Comply with legal obligations and protect our systems
We may use uploaded photos to:
• Assist in pre-consultation evaluations
• Tailor procedure options for you
• Support internal clinical discussions
We do not use submitted photos in marketing or share them outside our clinical staff.
3) How We Share Information
We may share limited personal data with:
• Trusted service providers (e.g., appointment systems, CRM platforms, HIPAA-compliant email or cloud storage)
• Advertising platforms (for measuring conversions and improving targeting; no sensitive health info is shared)
• Legal or regulatory authorities if required by law
We do not sell your personal information, and we do not share uploaded images with anyone outside our staff.
4) Cookies & Tracking Technologies
Our website uses:
• Essential cookies – for website functionality
• Analytics cookies – to understand site traffic (e.g., via Google Analytics)
• Advertising cookies – to measure and improve ad performance (e.g., Google Ads conversion tags, Meta pixel)
These tools may use cookies, device identifiers, or browser fingerprinting.
You can manage cookie preferences through:
• Our website’s cookie banner (if enabled)
• Your browser’s privacy settings
• Google’s Ads Settings and opt-out tools
4b) Messaging, Including AI-Assisted Replies
When you message us through our Google Business Profile, text message, website chat or email, we receive your name and the content of your messages. We use this information only to answer your questions, schedule consultations and follow up with you. Some replies may be drafted automatically by artificial intelligence (AI) tools, including Google’s AI-powered messaging feature, and our staff review and follow up on these conversations. Messages sent through Google are also processed by Google under the Google Privacy Policy.
We do not sell your messages or contact information, and mobile phone numbers and messaging data are not shared with third parties for their marketing purposes. Please do not send detailed medical information, Social Security numbers or payment card details through messaging. Use of our messaging is also covered by our Terms of Service.
5) Security of Your Data
We take reasonable steps to protect the personal information you provide, including uploaded photos, using technical and organizational safeguards. However, no system is completely secure. Please do not submit sensitive medical details via public forms or email.
6) Data Retention
We retain personal data as needed to provide services, comply with legal obligations, and maintain business records. Photos submitted for evaluation are stored securely and only retained if you become a patient or request follow-up.
7) Your Privacy Rights
Depending on your state (e.g., Colorado, California, Virginia, Utah, Connecticut), you may have rights to:
• Request access to the personal information we hold
• Correct or delete your information
• Opt out of targeted advertising or profiling
• Designate an authorized agent to act on your behalf
To exercise these rights, please:
• Call us at 414-801-3668 and mention “Privacy Request”, or
• Use our website form and include “Privacy Request” in your message
We may ask to verify your identity before processing your request.
8) International Visitors
This website is intended for U.S. residents only. If you access it from another country, you understand that your data will be processed in the United States under U.S. law.
9) Patients & HIPAA
Information collected for medical treatment, payment, or healthcare operations is governed by HIPAA, not this privacy policy. For our full HIPAA Notice of Privacy Practices, contact us at 414-801-3668.
10) Changes to This Policy
We may update this policy periodically. The latest version will always be posted on this page. Please check back for updates.
11) Contact Us
Aesthetica Hair Restoration
2500 N Mayfair Rd #630
Wauwatosa, WI 53226
414-801-3668